The other day I did a comparison of five companies to buy a computer to compare prices and terms and it was interesting because I served who wanted to buy at a better price. I invite you to when you may have to buy something and choose the best deal.
@target__thanksgiving – You smarty-pants! As I was posting about the glory of Starbucks gift card design, Target liked my post – so I checked-out their profile. Love this. If you follow and repost their info, you’ll get a $50 gift card. Well, Target. You’re the best.
The offline marketing consists of 4 P-s:
-Promotion: Promotion / communication
Online marketing consists of the following 4 Ps:
-Peer To Peer: peer network: share and exchange information directly between two or more users online
Personalizing: can completely customize the products or services offered by internet
-Positioning: SEO campaigns can pay
-Predictive Modelling: Predictive models Internet allows each user can be tracked, measured and stored as it relates to behavior and to make suggestions based on your tastes, elections, etc
2 MEDIA PROMOTION ARE DIFFERENT:
The traditional means of marketing offline promotion are:
-Brochures, Leaflets and presentations.
-Marketing Direct mail
-Advertising Traditional media: radio, television, magazines, print newspapers, etc.
The means of promoting online marketing:
Exchange of banners
2.0 Social-Networks and platforms.
3 THE ONLINE ENVIRONMENT IS CHEAPER AND IS FULLY MEASURABLE, NO THING HAPPENS WITH TRADITIONAL MARKETING.
The measurement can be performed using tools such as Google Analytics, AWStats, Social Mention … depending on what you want to measure: email marketing, website, social media influence, mentions in Web 2.0, etc
4 IN THE MIDDLE THERE ARE SEVERAL TYPES OF ONLINE PROMOTION THAT THERE ARE IN THE MIDDLE OFFLINE:
Various types of online marketing promotion:
-Social Media Marketing: Facebook, Youtube, Twitter, Linkedin, Myspace, etc.
Marketing: Loyalty: news, update website, promotions, contests, etc.
Mobile-Marketing: geolocation, Foursquare, Discount Coupons, applications, etc.
Digital-marketing: podcast, slideshare presentations, dropbox,
Despite the differences between the two main thing is to make a mix between traditional marketing and to speak online, sharing the same goals, measuring and controlling deviations and to make decisions about the targets and get .